About Us

I am Babak Saei, born in 1371 in the beautiful city of Isfahan, Iran. 

For over a century, my family has been passionately involved in the development of the art of calligraphy. During my childhood, I was immersed in the sound of the pen striking the metal and the creation of beautiful artistic works.

Due to the responsibility I felt towards preserving and promoting this art on a global scale, I decided to innovate in this field. I saw the integration of calligraphy with the world of watchmaking as the best way to fulfill this responsibility. In line with this vision, I have collaborated with Swiss brands.

I hope to carry out this responsibility properly and contribute my small share to the advancement of this art.